The Secret Sauce to a Successful Raffle (Hybrid or Otherwise)
Hybrid + Virtual Raffle Fundraiser Marketing Tips
A person’s fear of loss often outweighs their hope of gain, so if they’re bombarded with messages telling them “Don’t miss out,” this is an action trigger. People also tend to do what others do, especially if they like, trust, and respect them. An online raffle needs to include a strategic plan to promote sales and influence active purchases.
This might include:
- A homepage pop-up to draw attention to the time-limited opportunity.
- A series of emails to spur momentum, including testimonials from other community leaders, celebrities, board members, donors, and volunteers expressing why they made their purchase.
- A dynamic fundraising raffle goal progress thermometer can work well, too.
- Text messaging that generates and maintains momentum—this can be a powerful tool to alert folks to new raffle prizes, remind them of what the raffle will support, and show progress and timeline.
- An influencer campaign on social media—“You could win a dinner, and, more importantly, your raffle ticket buys a meal for a hungry family in our community.”
- Share buttons on your website, blog, e-news, emails, text messages, and social media—purchasers can use these to encourage their networks to join them and not to miss out.
- An online raffle sales committee to help create active engagement, responsibility, and accountability— consider a competition between members with prizes for the most sales.”
(Find more great fundraising advice on Claire’s site, Clairification.)
More Hybrid Raffle Intel
Hybrid Raffle Fundraiser Resources
Running a hybrid raffle is easier than you think! Check out our primer, Combine an Online Raffle and Traditional Raffle in Five Easy Steps, and review a great example of a successful real-life hybrid raffle. Don’t forget to make sure online raffles are legal in your state using our state-by-state breakdown of US raffle laws.