8 Winter Peer-To-Peer Fundraising Campaign Ideas

Now that the holiday season’s glittering lights are in the rearview, the winter doldrums are starting to creep in. People are drawn toward things that will brighten their spirits, make a positive impact, and be something fun to do. This is exactly why the back half of winter is a great opportunity for running peer-to-peer fundraising campaigns!

Through your organization’s peer-to-peer fundraising efforts, you’ll attract new donors and supporters and build awareness for your organization through social media. Meanwhile, by doing something good for their community, participants and supporters will get that mid-winter serotonin boost they crave.

Below, we’ve got eight creative winter peer-to-peer fundraising campaign ideas to (hopefully) inspire you.

What is peer-to-peer fundraising?

Before we dive into the winter peer-to-peer event ideas, let’s revisit the concept of peer-to-peer fundraising. This strategy empowers your supporters to raise funds on your organization’s behalf. Peer-to-peer participants create personal fundraising pages and then ask for pledges from friends and family members by sharing their pages within their social networks. In doing so, they’re raising money and advocating for your nonprofit organization.

While “walk for a cure” events are a classic example, peer-to-peer fundraising can be adapted for various causes and campaigns. For an in-depth guide, check out our article, “Peer-To-Peer Fundraising: Everything You Need To Know.”

8 Creative Winter Peer-to-Peer Fundraising Ideas

We hope these peer-to-peer fundraising event ideas help spark some hot peer-to-peer fundraising events during the cooler months! If you’d like some more information on how to create a peer-to-peer fundraising page in support of your nonprofit’s mission, watch our tutorial.