Jan 19, 2026 | Fundraising
Inboxes (and the world) are more overwhelming than ever. So how do you get your cause to stand out? Direct mail. Seriously. According to research, our brains process physical mail 21% faster than digital advertisements, requiring less cognitive effort to understand...
Jan 5, 2026 | Fundraising, p2p
Now that the holiday season’s glittering lights are in the rearview, the winter doldrums are starting to creep in. People are drawn toward things that will brighten their spirits, make a positive impact, and be something fun to do. This is exactly why the back...
Jun 13, 2025 | Fundraising
Digital communications have become extremely crowded. There’s simply too much information coming at us all at once, making it difficult for our organizations’ voices to be heard. Storytelling is an incredibly effective way to stop people in their tracks and...
Jun 2, 2025 | Fundraising
There’s a lot out there about Gen Z and it’s all overwhelming. That their communication, donation, and content consumption patterns are totally different from previous generations, and how Gen Z, Millennials, and younger generations have eclipsed baby boomers and now...
May 19, 2025 | Fundraising
You’ve probably noticed the sun’s rays have been lighting up the sky later and later each evening. Soon, the longest day and shortest night of the year—also known as the summer solstice—will be here! In 2025, it occurs on June 20, and, for many, it marks...
