5 Tips for Organizing + Marketing a Wickedly Good Halloween Event

September 21, 2022

Tis the season…for ghosts, goblins, vampires, and howlin’ Halloween events, that is!

If you’re dying to brew up a haunted hayride, costume party, ghost tours, or virtual Halloween dessert-making class, the following five tips will help you create a successful Halloween bash.

Tips for Organizing + Marketing a Wickedly Good Halloween Event

1. Enchant them into buying tickets with a branded event page:
A professional-looking, on-brand event page lends a lot of legitimacy to the proceedings—so important when asking people to spend their time and money! Speaking of cash, your event page is also the portal through which guests can buy tickets. A shareable link makes promoting it on Facebook, Instagram, and other social media platforms as easy as waving a magic wand.
2. Spin a web of cohesive marketing:
Consistent, eye-catching visuals are as important as blood to a vampire.  When you order posters, postcards, and event tickets, it’s best to keep their appearance similar by using the same logo, colors, and family of graphics. Doing so will make your brand recognizable and leave a professional impression, which in turn helps you sell tickets. Don’t forget to extend those same visuals into your virtual marketing with matching Facebook covers, Instagram ads, and Twitter posts!
3. Reach out and grab ‘em—through email:
Scary-good email marketing is great for enticing ghoulish guests to attend. Email services like MailChimp and Constant Contact offer easy-to-use templates that make creating an impressive email easier than saying trick or treat. If you want to get fancier than Marie Antoinette’s ghost, use Canva to create graphics for your messages. If you’re using the Eventgroove platform to sell tickets, our native email marketing capabilities make the whole process seamless. Choose a pre-designed email template or the one you’re using for printed products, and voila! It’ll automatically populate with your event details and image. You can even set up automated emails so thanking guests for their ticket purchase is a snap.
4. Event management mayhem (or, in this case, awesomeness):
Use an event management platform to keep things organized. Doing so will free you to focus on other things, like making sure “Monster Mash” isn’t playing on repeat. The benefits of using an event management platform are more humorous than a Kraken’s arms. You can conduct sales online, in person, and at the door, check in guests, livestream the show, and text attendees before, during, and after the event to notify them of changes or thank them for coming. 
5. More swag than an Egyptian mummy:
Let your event live on like a happy, non-dangerous zombie, and keep people talking. By this time next year, even more, people will be dying to come. Give out fun door prizes (you can use ticket numbers to choose winners), and hand out actual goodie bags. Offer branded merch on-site, through your event page, and when tickets are purchased at checkout. Don’t forget to create a social media hashtag unique to your event and encourage everyone to use it! There’s nothing like FOMO to encourage anyone who missed your event to sign up for next year’s. 
Ready to create a monstrously good time?  We’d love to help! Click the button below to get started with Eventgroove or request a demo. Our friendly team will be more than happy to give you a guided tour.

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