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‘Tis the season…for ghosts, goblins, vampires, and howlin’ Halloween events, that is!

Whether you’re planning a haunted hayride, a masquerade ball, ghostly tours, or a virtual Halloween dessert-making session, these five tips will ensure your event is the talk of the town.

Tips for Organizing + Marketing a Wickedly Good Halloween Event

1. Craft a bewitching event page:

A professional-looking, on-brand event page lends a lot of legitimacy to the proceedings—this is so important when asking people to spend their time and money! Speaking of cash, your event page is also the portal through which guests can buy tickets. A shareable link makes promoting it on Facebook, Instagram, and other social media platforms as easy as waving a magic wand.

For more tips on how to make your event page spookily good, read our article Event Page Essentials: Why You Need One & How to Perfect It.

2. Spin a web of cohesive marketing:

Consistent, eye-catching visuals are as vital as blood to a vampire. When you order posters, postcards, and event tickets, it’s best to keep their appearance similar by using the same logo, colors, and family of graphics. Doing so will make your brand recognizable and leave a professional impression, which in turn will help you sell tickets. Don’t forget to use QR codes to direct people to your event site to buy tickets!

3. Reach out and grab ‘em—through email:

Scary-good email marketing is great for enticing ghoulish guests to attend. Email services like Mailchimp and Constant Contact offer easy-to-use templates that make creating an engaging email easier than saying “trick or treat.”

If you’re using our event platform to sell tickets, our native email marketing capabilities make the whole process seamless. Choose a pre-designed email template or the one you’re using for printed products, and voila! It’ll automatically populate with your event details and image. You can even set up automated emails to thank guests for their ticket purchase.

4. Event management mayhem (or, in this case, awesomeness):

Using an event management platform to keep things organized will free you to focus on other things, like making sure “Monster Mash” isn’t playing on repeat. The benefits of using an event management platform are more numerous than a kraken’s arms. You can conduct sales online, in person, and at the door, check in guests, livestream the show, and text attendees before, during, and after the event to notify them of changes or thank them for coming.

5. More swag than an Egyptian mummy:

Let your event live on like a happy, non-dangerous zombie and keep people talking by giving out fun door prizes (you can use ticket numbers to choose winners) and handing out actual goodie bags. Don’t forget to create a social media hashtag unique to your event and encourage everyone to use it! There’s nothing like FOMO to encourage anyone who missed your event to sign up for next year’s.

Organizing a successful event requires a blend of creativity, planning, and a touch of magic. We hope the tips above help you host a spine-tingly good time…and have some fun doing it!