Mark your calendars for November 28, because GivingTuesday is nearly here! If you’ve got a cause or are organizing a fundraiser for a nonprofit, now’s the time to get your fundraising campaign ready.
What is GivingTuesday, anyway?
GivingTuesday is a social-media-fueled worldwide generosity movement. Held in November after Thanksgiving, it’s the serotonin-boosting, difference-making counter to holiday consumerism that kicks off in America with Black Friday and Cyber Monday.
GivingTuesday is a call to action
“Studies have indicated that volunteering is great for your mental health,” says Susan Albers, PsyD, psychologist for Cleveland Clinic. “It has been shown to decrease stress levels, depression, anxiety and boost your overall health and satisfaction with life.” (source)
“Giving in the United States (in 2022) alone totaled $3.1 billion, representing a 15% increase compared to GivingTuesday 2021, and a 25% increase since 2020.” (via GivingTuesday)
Use the hashtag #GivingTuesday on platforms like Instagram, Twitter, and Facebook to share your involvement or to promote your cause. It’s an effective strategy to boost donations and visibility as the charitable season approaches. To be part of it, simply use the hashtag and launch your GivingTuesday campaign. This often involves setting up an online donation page and initiating peer-to-peer fundraising.
How do I create a crowdfunding campaign?
You need a fundraising platform, friend! There are quite a few out there, but we’re super proud of ours. Eventgroove has all the tools you need to create a GivingTuesday crowdfunding page. You’ll be able to accept online donations from supporters, share your cause instantly on social media, and keep your donor data secure.
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