GivingTuesday is only two months away (this year it’s on November 29)! If you’ve got a cause or are organizing a fundraiser for a nonprofit, now’s the time to get your fundraising campaign ready.

What IS #GivingTuesday, Anyway?

GivingTuesday is a social media fueled global generosity movement. Held in November after Thanksgiving, it’s the soothing antidote to the madness of Black Friday and Cyber Monday. In addition to inspiring charitable donations, it’s a day meant to encourage everyone to volunteer and support nonprofits in their local community. What started in the US as a simple idea — a day of charitable giving — has now evolved into a global day or giving.

“In 2020, at least $2.47 billion were donated in twenty-four hours in the U.S. alone, with 13% of the adult population participating by offering gifts of time, voice, skills, goods, and money, as well as countless acts of kindness inspired by the movement.“  (via GivingTuesday)

#GivingTuesday is the hashtag used to share your cause or how you’ve participated as an individual via Instagram, Twitter, or Facebook. It’s a great way to increase donations and awareness ahead of the charitable season! To participate, all you have to do is use the hashtag and create a GivingTuesday campaign, which typically includes an online donation page and peer-to-peer fundraising.

How Do I Create a Crowdfunding Campaign?

You need a fundraising platform, friend! There are quite a few out there, but we’re super proud of ours. Eventgroove has all the tools you need to create an on-brand GivingTuesday campaign. You’ll be able to accept online donations from supporters, share your cause instantly on social media, and keep your donor data secure.  Check out our sample crowdfunding campaign.

Next week, we’ll be back with a post about how to build an excellent GivingTuesday campaign  crowdfunding page that makes online donations easy, followed by social media tips on how to get your GivingTuesday campaign noticed.In the meantime, read more about the story behind GivingTuesday, or explore our fundraising platform.