Digital communications have become extremely crowded. There’s simply too much information coming at us all at once, making it difficult for our organizations’ voices to be heard.
Storytelling is an incredibly effective way to stop people in their tracks and connect with them on a personal level. By telling your story in an engaging way, you can reach new people and help them understand your mission and vision.
Data driven storytelling—which is what donor journey mapping enables—allows you to gain better insights into how people are thinking about your organization and what it stands for. That awareness enables you to craft stories that are more appealing than ever before. This, in turn, helps your organization to reach new people and keep current donors engaged with your work.
In this blog post, we’ll explore donor journey mapping using targeted donor personas and how employing this can help you achieve your fundraising goals.
Donor Journey Mapping and Donor Personas
What is a donor journey map?
Why do you need donor personas?
Once you have created your donor personas, it’s important to study the behavior of similar donors in order to design your donation process accordingly. For example, if a family man in the prime of life is most likely to donate through random acts of kindness (RAOK), you might want to create a RAOK donation crowdfunding page specifically for this group of donors.
The Steps of Donor Journey Mapping
Conclusion
It’s true donor engagement is key to success in fundraising and that data-driven fundraising can be a powerful tool to help you achieve it. However, it all comes down to telling your story in a way that resonates with your audience. By taking some time to map out your donor journey, understand your target audience, and craft a story that will inspire them, you’ll gain more and longer-lasting support for your cause.
Ready to get started? Eventgroove’s fundraising platform makes it easy to launch and manage campaigns with customizable donation pages, peer-to-peer functionality, and built-in marketing tools. Plus, our integrated print services make it easy to order materials with QR codes like flyers, yard signs, and custom stickers branded to your organization.
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