Harnessing Event Registration and Insights for Nonprofit Growth
It’s true you can post on social media to get supporters’ attention, but that’s kind of like throwing spaghetti at a wall and hoping some of it’ll stick. If you want to engage supporters effectively, you have to be able to contact them directly. To do that, you need names and email addresses, at the bare minimum.
At first glance, getting and collating that information may seem a Sisyphean task involving data entry and spreadsheets. It may even be how your nonprofit has been building its contact list already.
However, there’s a more efficient way, and that’s using a platform for your event registration. Registering event and fundraiser participants powers your organization’s future growth through data collection. That’s because all the data you need to be able to stay in touch is easy to gather and access when participants enter it online with their registration.
Once you’ve got participant information, you can go beyond a blanket invitation to fundraisers. You can categorize (or segment) it to learn about your participants and use that information to take action.
For example, let’s say your nonprofit hosts various events, including Clean the Stream, nature walk-a-thons, and educational workshops. Some people will participate every now and then, others every time it’s near their home, while some may have a pattern of participating in specific types of events.
That’s information you can use to do things like create personalized donor experiences, build membership, and identify advocates.
Strategies for Nonprofit Growth Through Data Utilization
Create personalized donor experiences
Categorize your participant information into like groups, then send them event invitations and content tailored to their interests.
Get more people to help
Take a look at your reports and determine who among your participants has a history of helping out. They might be interested in participating in your project, or maybe you also invite those who have participated in that event but maybe missed the last few.
Optimize your programs
Fill Leadership Roles
Data-driven nonprofit event examples
Sweepstakes + membership drive
Like all nonprofits, our membership-based conservation customers are short on hands for data entry and are laser-focused on their mission. To drive membership and cut down on data entry, they’ve rolled a fundraiser and membership drive into one event.
The prize is something that appeals to those interested in their cause. The sweepstakes is marketed to everyone, but there’s personalized outreach to those who have participated in chapter community events. The purchase of a sweepstakes entry comes with a membership, and since participants signed up through the platform, there’s no data entry on the back end.