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Exciting Eventgroove Events Dashboard Update!

Events

event management

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October 18, 2022

Planning events on the Eventgroove event management platform just got a whole lot easier!

As an event organizer, you’ve got enough on your plate—we’re here to make your job easier. To better support you, we’ve given our event dashboard a major upgrade. Now, whether you’re planning an online event, hybrid event, or live event, everything is mobile-first. This means your ability to organize your events—from selling tickets and merchandise, promoting, organizing reserved seating, accessing analytics, and more—is all in the palm of your hand.

What’s new in our all-in-one event dashboard

Optimized for mobile

Mobile users rejoice! We’ve created a much better experience—each page within your events dashboard will work as well on a mobile device as it will on a desktop or laptop. In other words, features that only work on large screens are a thing of the past.

Consistent navigation

All of the event management pages have been reorganized to appear under a single, unchanging navigation system. At the top, there’s an ever-present dropdown menu, a context-sensitive menu on the left (that may be hidden to give you more room to work), and a set of information-oriented links in the footer.

Multi-user access

On our platform, event planners are able to authorize other users to carry out event management actions on their behalf. Now, with our update, the menus now adjust to reflect the context of the event host for whom the delegate is acting. Any actions initiated from the menus will apply to that event host until such time as the delegate returns to “My Own Events” (or begins acting on behalf of a different event host). In other words, our update makes it clear whose events you’re working on. This is especially great for our customers whose teams work on multiple events simultaneously!

A consolidated reports page

All the reports for events, print-on-demand orders, guests, ticket sales, and contacts have all been consolidated into a user-friendly, easy-to-find reports page on your events dashboard.

Easier reserved seating

If an event uses Reserved Seating, the event dashboard menu will reflect that by adding a section to handle all the actions related to managing a seating layout.

To see all the features of our new event dashboard in action, check out our two-minute video tutorial below! You can also take our event platform for a test drive to get a better feel for all our features in action.

How Selling Prom Tickets Online Works

Creating a ticket sales page takes no time, and you can customize it so it matches your prom theme and school branding. Here’s the shape of it:
  1. Create the event. Name (Enchanted Forest Prom, 2026), date, venue, capacity, dress code, anything else students should know.
  2. Set ticket types and prices. Most committees do one student ticket plus one guest or date. Some add an early bird ticket tier at a $10 discount for the first two weeks.
  3. Grab a shareable link. Drop it in the school newsletter, add it to a QR code on your prom posters, then drop it into the school’s socials and the committee group chat so everyone can share within their networks, and the principal’s morning announcements.
  4. Collect the money. Card and digital wallet payments flow straight into your account, whether someone pays in person at school or at the door on prom night.
  5. Scan tickets at the door. Each student arrives with their printed prom tickets or a digital version. A volunteer scams them using their phone.

6 Things to Look For in a Prom Ticketing Service

Not every ticketing platform is set up for school events. Three things that matter:
  1. Real-Time Data: Student planners and faculty advisors need to monitor sales and revenue, and access updated attendee reports.
  2. Clear Fees: Every platform makes its money through fees. These fees can be passed on to buyers or absorbed by the school. In addition, when credit cards are involved, processing fees always apply but may not be included in your free ticketing platform’s service. When these are not included in the platform price, you’ll need to organize online payments separately, which can result in a much higher per-ticket cost on your end.
  3. Online and physical tickets: Printing prom tickets is something many schools do – they’re a great memento of the night, and make the experience more special. Make sure your platform’s capabilities include tracking and scanning both printed and digital tickets.
  4. Easy attendee check-in: Look for a platform that lets you scan without an app or special equipment. When faculty can scan tickets using their mobile phone‘s browser, getting up to speed takes less time.
  5. Attendee management: You’ll want to track students as they enter, leave, and return. Ensure your service can support this.
  6. Ticketing adaptability: Creating ticket bundles, reserved seating, and comp codes for VIPS means your chosen platform needs to be flexible.

What to Charge For Tickets To Prom and When to Sell

On average, a prom ticket costs between $55–$125. The exact number depends on the venue, what the night includes (DJ, photos, dinner, flowers, and the like).

Pre-prom ticket sales strategies

  • Early Bird discount. Knock $10–$15 off the standard price for the first 2–3 weeks of sales. An early bird ticket strategy rewards students who buy first, builds momentum, and gives your committee how the night is tracking weeks before prom.
  • Group bundles. Offer a small discount for friend groups buying 4 or 6 tickets together. Ticket bundling speeds up sales and they nudge friend groups to commit early.
  • Reserved tables. If you want groups to sit together, set up your ticketing with reserved seating and sell whole tables as a single package.
  • Day-of door pricing. Charge $10–$15 more at the door than online to  encourages families to pre-buy.

When to sell tickets

Open sales 6–8 weeks before prom, switch from early bird to standard pricing 2–3 weeks in, and close online sales 24–48 hours before the dance so you can finalize the catering count.

A note on the platform side: Eventgroove’s setup is free, and the service fee on paid tickets is small (2% + $0.75 per ticket). You can pass that fee on to ticket buyers, and for free events, there are no fees at all.

If you’re looking for an efficent and easy way to sell school dance tickets and manage your attendees, we’d love it if you gave Eventgroove a try. Our ticketing platform is free for organizers, with low ticket-buyer fees, no hidden charges, and no contracts. Plus, we’re also online printers, so you order custom prom tickets, VIP  badges, and flyers all in one place.

Want to see Eventgroove in action?

We’d love to show you! Schedule a one-on-one demo with our expert sales team.

Request a Demo

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