Figure out how many prizes you want to raffle and how many of those you want to be big attention-getting ones.

Create a list of various businesses that you think could donate great prizes. The longer your list, the better off you’ll be because you’ll be sending out lots of requests rather than a handful. Don’t focus on big companies—instead think local.  Consider those that might not get many requests, such as tattoo parlors, dog grooming salons, dog trainers, pole dancing studios, mechanics, bridal shops, pottery schools, karate studios, rock climbing facilities…you get the idea! Less obvious businesses can deliver fabulous raffle prizes and are more likely to participate for the good press and potential foot traffic. 

Get on the phone and determine to whom you should direct your request.  Once you have the person’s name, address your email or letter directly to them as it’s more likely to be seen. If you happen to talk to the right person on the phone, that’s even better—they’ll pay more attention to your letter requesting a raffle prize donation.

Our raffle prize request letter template below shows you how to ask for donations. Just remember, the more personal you can make your request, the better. Keep track of when you send out letters, to whom, and the responses. Include that information in the spreadsheet you’ve created to keep all your information organized.

After sending out your prize donation letters, wait a week. Crickets in response does not mean ‘no.’ It likely means your contact got busy! In this case, send a follow-up email. Just be sure to use your spreadsheet to keep track of who you’ve reached out to a second time.