Thanking your donors for their support is one of the smaller yet more important things your organization can do. Not only is it polite, but it nurtures the relationship between you and your supporters, helping to stave off dreaded donor fatigue and nurture donor retention.
5 Ways to Thank Your Donors
1. A Phone Call
2. A Handwritten Note
As you craft your thank-you letters, include a specific instance or effort for which their donation was used. Another idea is to mention that they can visit your organization on social media for more stories on how contributions like theirs have made a difference.
3. An E-Mail With a Personal Touch
The helpful thing with an email is that it makes including a photo or video easy, and visuals are a powerful way to show what donations funding. While you’re at it, ask for feedback that will help you get to know your donors better.
4. Get Specific With Postcards
5. Social Media Shoutouts
If you don’t have action shots or specific people to tag, you can still give props to supporters on social media. Share images of the project donations have impacted and express your thanks to all that contributed their money or time.
Bonus Gratitude Idea:
“A project photo book is another impactful idea for donors. This type of thank you can take the form of a scrapbook or a printed book like those that Shutterfly produces. Include images of the project as it developed and share photos of the people or animals who benefitted. Photo books inspire donors and encourage them to continue their partnership with your organization.”
A project photo book doesn’t have to be something you hold in your hands—it could be online. Simply upload images into a gallery or create a virtual photo book and send the link to everyone who contributed money, time, or both!
Thanks for reading!
We all know how important it is to show our appreciation to others, but sometimes it can be difficult to know how best to do it. The three ideas above are just a few of the many ways you can show your appreciation and make someone feel valued. So, next time you want to say thank you, don’t hesitate to go the extra mile and really make someone’s day.