A Guide to Hosting Successful Virtual Events on Eventgroove
Organizing, selling tickets to, and executing virtual events on Eventgroove is just as simple and straightforward as with in-person events. However, virtual events do bring new challenges to event planning. Luckily, we’ve taken note of these challenges to help guide you in your quest to a wildly successful virtual event.
Use our Virtual Events Checklist as a planning guide for your next online event. It’s designed to walk you through setting up a virtual event from beginning to end. This checklist prompts you to consider key components of your online event and ways to execute them effectively with Eventgroove. Check your list, check it twice, and drive the results you’re looking for.
Make sure to print out the checklist for easy use and distribution!
1. Pre-Event: Planning Phase
Informing Ticket Buyers – Get The Word Out
Make sure to spread the word about your virtual event and keep potential attendees informed through your top traffic channels. Below are the top ways to initiate contact and stay in touch with attendees using Eventgroove.
Social media outreach: Reach your audience where they spend the most time. Share event details on your social media pages to reach new potential attendees.
Update event page: Keep attendees up-to-date with the latest info about your virtual event, like times and special guests. Update your event details as often as you need to keep things current!
*Pro-tip: Event pages are especially helpful for multi-day events, like festivals or virtual conferences, because of the ability to share event schedules and updates in real time.
When you publish a virtual event on Eventgroove, make sure to choose the ticket fulfillment that works for your team. What you select here will determine how you’ll check in guests at the event.
Mobile tickets: display ticket information and an event link right in the email. Attendees will receive a confirmation email after purchasing or reserving their tickets. Make sure to take advantage of our awesome email template designs to customize to your audience.
Custom ticket email: Tailor attendee’s ticket confirmation emails to provide a branded experience all the way through.
2. Go time
Before kicking off the virtual event, make sure you have these items covered.
Battery & bandwidth: especially for longer online events, make sure you’ll be able to recharge all your devices when needed, and your WiFi connection is up to snuff. You can test your internet connection speed here!
Dashboard access: ensure all team members have the access levels they need to the event page in case team support is needed during the event.
- Practice the event beginning to end.
- Test out the streaming service you’re using to make sure you understand key functions.
- Check camera angles and equipment to make sure you’re delivering high quality segments. Make sure things are set the way you want them.
- Ensure all speakers know their cues and have their presentations ready to go.
We're here to help!
We’re here to answer your questions to help make your virtual event a success – but don’t wait until the last minute to call! If you need help, call early and avoid the stress of dealing with problems while your guests are starting to log on.
- Email: firstname.lastname@example.org
- Phone: 888-509-1060
3. Post-Event: Analyze & Improve
Thank you email: be sure to thank your attendees for their time and provide bonus content or some other followup with a personalized email after the virtual event. This can have a larger impact than you may think and should not be a step you skip!
Analyze attendee data: use Eventgroove’s powerful reporting analytics to understand attendee’s behavior. Who attended vs who purchased a ticket? Were there barriers for attendees to log on? Collect these key data points to determine what parts of your event could have gone better and what parts were home runs.
Improve: go ahead and jot down some things you would do differently next time, based on the performance data you analyzed. Do a bit of brainstorming while the event is fresh in your mind. Start a new folder or file to keep these notes in to help kick off planning for your next virtual event.