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Reduce Your Event’s Carbon Footprint with Eventgroove!

April 20, 2022

As humans, we want to do everything possible to fight climate change. As a Montana-based company, protecting the natural world is in Eventgroove’s DNA, and we’ve built our business around that intention. Since the day we opened our doors, our actions have established us as the sustainability leader in the event and fundraising platform sector. (more on our longstanding sustainability initiatives).

The focus of our next step in taking action against climate change has been on carbon removal and helping our customers do the same for their events. Now, we’re very proud to announce our new partnership with Stripe Climate, bar none the leader in carbon-removal initiatives.  Says Lance Trebesch, Eventgroove CEO, “Since 2007, we’ve had an unwavering commitment to the environment and have worked with major conservation organizations who cumulatively have saved over 105,000 square miles (about the size of Colorado) of habitat. Partnering with Stripe Climate aligns with our long-term sustained commitment to conservation and climate change, and it encourages our over 650,000 customers to do the same.”

What is Stripe Climate?

Launched by Stripe, the Stripe Climate program is focused on investing in innovative technologies whose purpose is to capture and store CO2.  Get a comprehensive explanation of Stripe Climate here

How does Eventgroove’s partnership with Stripe Climate help my event reduce its carbon footprint?

  • In a first for Stripe Climate, Eventgroove event and fundraiser organizers will have the option to request donations for Stripe Climate from guests at checkout.
  •  Eventgroove has committed 0.5% of its revenue to Stripe Climate, at no cost to our customers…and we’re the first events platform to do so.

Why is carbon removal essential?

Most climate models agree that to limit climate change (and reduce the rise of our planet’s temperature by two degrees), the carbon dioxide in our atmosphere must be drastically reduced. This objective can be met if humanity can reach net zero CO2 emissions by 2050. To do this, we must avoid pumping more CO2 into the atmosphere and by removing what’s already out there. 

What does Stripe Climate do with the money?

Stripe Climate directs 100% of contributions to fund projects working to store carbon, such as planting trees and soil improvement. But reforestation is not enough—new technologies need to join the fight. Through the purchase of carbon-removal credits, Stripe Climate also provides much needed funds to innovations outside the biosphere. An example of this (via Stripe Climate) is “directly capturing CO2 from the atmosphere and injecting it into stable rock formations underground or sequestering CO2 in concrete via mineralization.” Here is an article detailing Stripe Climate’s recent carbon-removal purchases and the research that backs those investments up.

What else does Eventgroove do to promote sustainability?

  • We’ve donated 42% of profits to conservation organizations since 2007. 
  • All Eventgroove shipments are 100% carbon neutral. 
  • Our Montana offices and production facilities run on 100% wind energy and follow rigorous recycling and energy efficiency protocols. 
  • To further reduce our carbon footprint, Eventgroove’s web hosting is carbon-free.
Eventgroove is proud to work with Stripe Climate, and we encourage our customers to include the option of a Stripe Climate donation to guests at checkout. Together, we can fight climate change and preserve our natural world!

How Selling Prom Tickets Online Works

Creating a ticket sales page takes no time, and you can customize it so it matches your prom theme and school branding. Here’s the shape of it:
  1. Create the event. Name (Enchanted Forest Prom, 2026), date, venue, capacity, dress code, anything else students should know.
  2. Set ticket types and prices. Most committees do one student ticket plus one guest or date. Some add an early bird ticket tier at a $10 discount for the first two weeks.
  3. Grab a shareable link. Drop it in the school newsletter, add it to a QR code on your prom posters, then drop it into the school’s socials and the committee group chat so everyone can share within their networks, and the principal’s morning announcements.
  4. Collect the money. Card and digital wallet payments flow straight into your account, whether someone pays in person at school or at the door on prom night.
  5. Scan tickets at the door. Each student arrives with their printed prom tickets or a digital version. A volunteer scams them using their phone.

6 Things to Look For in a Prom Ticketing Service

Not every ticketing platform is set up for school events. Three things that matter:
  1. Real-Time Data: Student planners and faculty advisors need to monitor sales and revenue, and access updated attendee reports.
  2. Clear Fees: Every platform makes its money through fees. These fees can be passed on to buyers or absorbed by the school. In addition, when credit cards are involved, processing fees always apply but may not be included in your free ticketing platform’s service. When these are not included in the platform price, you’ll need to organize online payments separately, which can result in a much higher per-ticket cost on your end.
  3. Online and physical tickets: Printing prom tickets is something many schools do – they’re a great memento of the night, and make the experience more special. Make sure your platform’s capabilities include tracking and scanning both printed and digital tickets.
  4. Easy attendee check-in: Look for a platform that lets you scan without an app or special equipment. When faculty can scan tickets using their mobile phone‘s browser, getting up to speed takes less time.
  5. Attendee management: You’ll want to track students as they enter, leave, and return. Ensure your service can support this.
  6. Ticketing adaptability: Creating ticket bundles, reserved seating, and comp codes for VIPS means your chosen platform needs to be flexible.

What to Charge For Tickets To Prom and When to Sell

On average, a prom ticket costs between $55–$125. The exact number depends on the venue, what the night includes (DJ, photos, dinner, flowers, and the like).

Pre-prom ticket sales strategies

  • Early Bird discount. Knock $10–$15 off the standard price for the first 2–3 weeks of sales. An early bird ticket strategy rewards students who buy first, builds momentum, and gives your committee how the night is tracking weeks before prom.
  • Group bundles. Offer a small discount for friend groups buying 4 or 6 tickets together. Ticket bundling speeds up sales and they nudge friend groups to commit early.
  • Reserved tables. If you want groups to sit together, set up your ticketing with reserved seating and sell whole tables as a single package.
  • Day-of door pricing. Charge $10–$15 more at the door than online to  encourages families to pre-buy.

When to sell tickets

Open sales 6–8 weeks before prom, switch from early bird to standard pricing 2–3 weeks in, and close online sales 24–48 hours before the dance so you can finalize the catering count.

A note on the platform side: Eventgroove’s setup is free, and the service fee on paid tickets is small (2% + $0.75 per ticket). You can pass that fee on to ticket buyers, and for free events, there are no fees at all.

If you’re looking for an efficent and easy way to sell school dance tickets and manage your attendees, we’d love it if you gave Eventgroove a try. Our ticketing platform is free for organizers, with low ticket-buyer fees, no hidden charges, and no contracts. Plus, we’re also online printers, so you order custom prom tickets, VIP  badges, and flyers all in one place.

Want to see Eventgroove in action?

We’d love to show you! Schedule a one-on-one demo with our expert sales team.

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