You’re working hard to spread the word about your sound, but are you working smart? When you need to increase your fan base and amp up the loyalty of those adoring hordes, you’ve got to keep the linesof communication open. If you want your fans to be true fanatics, show them the love with email newsletters that tell them what they want to know and offer them a little extra for their loyalty. You need to stay connected with the perfect fan club newsletter.
1. Shake it up! How do you get people to pay attention to you? You need to strike just the right chord if you’re going to appeal to potential readers. Try:
- Using unusual subject lines. Uninspiring titles like “Weekly Newsletter” fail to spark anyone’s interest. Choose a subject title that arouses their interest and makes them want to read more.
- Personalizing your content. It’s easy enough to add the individual subscriber’s name, rather than beginning with a generic greeting, so your fans feel important and included. Remember, they want to hear about you, not just your merchandise. Don’t be afraid to share some personal details (as far as you are comfortable with this) and insider information about the band. Fan loyalty increases when fans feel personally connected to you.
- Providing Fitting Links. Just as your articles should be targeted toward your customers’ personalities, so should your links. You might want to link to other music related websites, or to blogs and websites you love. Again, your newsletter is a place to share what’s on your mind.
- Advertising. No one subscribes to a newsletter whose existence they haven’t noticed. Make sure to include subscription information on your blog, website, and any tickets you order from Eventgroove for your upcoming show. You can even choose inexpensive posters to advertise your band and your newsletter. The more fans hear about your newsletter, the more enticing it becomes and the more your fan base will increase.
2. Smooth it out! In addition to exciting content, your newsletter should have an attractive and easy-to-browse layout. Generate the perfect layout by:
- Finding the perfect design. Your newsletter layout should reflect you. Find colors that summon your style, or mimic the band’s logo. Make sure the text is still readable, and doesn’t get lost in your scheme. It may take several revisions, but finding the right formatting is essential. Don’t overdo it. Too many images, videos, and bright colors can overwhelm rather than attract the reader.
- Choosing a consistent publication time. Get your fans used to a newsletter delivered at the same day and time every week or month, so they start anticipating its arrival. EmailLabs reports the best days to send emails are Tuesday and Wednesday in the morning, when people regularly check their email. After you pick a time, stick with it. When they’re looking forward to hearing from you, you won’t want to let them down.
- Proofreading. Check for misspellings and layout errors. Be certain that your newsletter says exactly what you want it to say. Remember that your layout may change depending on your customers’ servers. Enlist some friends to receive early versions, or set up multiple accounts at popular servers such as AOL, Yahoo, Hotmail, and Google, and double-check that your layout is delivered as expected.
- Telling a friend. Word of mouth marketing is the most effective way to promote yourself and your music. Add a “Tell a Friend” button to allow fans to easily send the newsletter to their friends. Need more buzz? Add a promotion that people can’t help but talk about, such as a drawing for special VIP passes to your next event. Fans will start spreading the word about your inviting content, along with the advantages of receiving your newsletter.
3. Break it down! Tracking your statistics can help ensure your music newsletter efforts pay off. If any of the statistics aren’t what you expected, ask yourself these questions:
- Does your newsletter stand out from the crowd?
- Do your fans know how to access your newsletter?
- Why is your newsletter not valuable to your fans?
- Do you need more specific or personal content?
If you don’t know the answer, ask the people who do know: your target audience. Make changes accordingly, and give your fans what they want. Address your deficits so your newsletter is attractive and tempting to readers. Marketing your band is not a one-step process. Email newsletters d o require a fair amount of attention to detail on a regular basis, but they are crucial to maintaining a growing, loyal, and excited fan base. Once your newsletter finds its audience, increase its appeal with exclusive offers available only to fans with subscriptions. You can pre-sell tickets, offer merchandise discounts, or give away passes to your next event. And don’t forget that Eventgroove is an easy way to order your tickets, coupons, gift certificates, VIP passes, and more!