4 Donor Persona Examples Every Nonprofit Can Use

Oct 5, 2022 | Fundraising Blog

Our solutions specialist and resident nonprofit expert, Robert Friend, shares donor journey mapping basics and four basic personas that any organization can use. Ask any nonprofit organizer if they want more successful fundraising and you’ll get a resounding “yes”!...

The Donor Funnel Vs. Donor Journey

Jul 18, 2022 | Fundraising Blog

Engaging active and new supporters and inspiring lapsed donors to get involved is the focus of every nonprofit organization. After all, donations, involvement, and brand ambassadorship are essential to continue pursuing your mission and raising cause awareness. So,...

Boost Donor Engagement Through Donor Journey Management

Jun 21, 2022 | Fundraising Blog

“Are we leaving money on the table?” There’s a question every fundraiser asks themself on repeat! While there’s no way for us to know every organization’s potential, chances are the answer is ‘yes.’ This is where creating...