Learn how to use entry quantities to increase donations for your fundraiser.
When creating a raffle or sweepstakes campaign using our free tip plan, the system will ask you to offer at least 10 entries for each price level.
- 10 entries for $10
- 30 entries for $25
We understand that for organizations used to selling a single ticket at a time for offline raffles, this may seem a little confusing. But as we’ll explain in this article, there’s no difference in the economics. In fact, you can use the 10-entries-per-price minimum to your advantage to incentivize donations – find out how below.
Entries vs. donations
First, one important factor to keep in mind is that entries aren’t the same as donations. For example, if someone purchases $25 worth of entries, it ultimately won’t affect the amount of funds you raise whether the donor gets 1 entry, 10 entries, or 100 entries for the $25. Your organization will receive the $25 either way.
With online fundraising, everything is digital, including the entries themselves. This means there isn’t any need to stick to the way of doing offline raffles in the past where people are used to getting only “1 ticket” for per dollar, for example.
With Eventgroove Fundraising’s online raffles and sweepstakes, you should think of entries as “chances to win in the drawing” rather than individual, paper tickets. This means you can offer people as many entries into the drawing as you want for a specific donation amount.
There’s also a beneficial psychological effect that happens when people get a larger number of entries into the drawing for their donation amount. For example, they’ll be more pleased with having 10 entries into a drawing for their $10 than receiving a single entry for the same $10.
Tip pricing options
Eventgroove Fundraising’s tip plan option allows donors to get a few extra entries into your drawing when they leave a small tip to help cover the costs of the campaign. It is available for raffles and sweepstakes and allows you to offer entries in small quantities.
This is best explained by looking at a few examples.
Let’s say that entries are priced at 10 for $10. A donor could offer to pay an extra dollar to get one or two “bonus” entries to pay for the campaign costs.
If the entries were priced at 1 entry for $10, there wouldn’t be a small enough quantity of entries that a donor could receive in exchange for adding a $1 tip to their purchase. For this reason, having at least 10 entries for each price point works out to be fair for the donors, while still helping to cover the costs of the campaign.
If your campaign requires that you only offer entries in quantities of 1 or if you only have a limited quantity of entries overall, that’s no problem. Just be sure to choose to use the percent plan instead of the tip plan. You can then set the entry quantity to any number you’d like when using that plan.
Just remember that with the percent plan, there is a 7.9% service fee added to each donation. On the free tip plan, there is no fee at all charged from Eventgroove Fundraising.
As always, please feel free to get in touch if you have any questions!