Are you planning on participating in GivingTuesday on November 30, 2021? Crowdfunding is the number one way nonprofits and other causes can ride that powerful social media wave. So, how do you create a crowdfunding fundraising campaign that inspires people to click donate?
For a nonprofit crowdfunding page to have an impact, it should:
That may sound like a lot, but it isn’t! Since much of what you do daily for your cause incorporates all of the above, the task is really to put it all together!
How to Build a Successful Crowdfunding Fundraising Campaign
First, you’ll need a crowdfunding or fundraising platform. There are a lot of online platforms out there, so as you evaluate what’s best for you, we’d love for you to check out Eventgroove! All the tools you need for building an excellent crowdfunding page are built in, including easy social media promotion, automated donor thank-you emails, and donor analytics at your fingertips. Plus, there’s zero cost to organizers! Once you select a fundraising platform, you’re ready to build your crowdfunding campaign.
Make sure your specific cause and organization’s logo, colors, and language are clear. Doing so lends legitimacy, which will help turn visitors into donors.
Tell a compelling story
The adage that you only have a few seconds to make a first impression rings true in nonprofit crowdfunding! To that end, keep your message brief and impactful. Be specific about the problem or issue and how the funds you raise will contribute to a solution. Be sure to include a motivating call to action to encourage donations!
Have emotional impact
Include lots of pictures—they really are worth a thousand words! In the case of crowdfunding, it’s not just pictures that help, but videos, as well. According to Fundera, “Crowdfunding campaigns with videos earn 105% more than those without videos.” When you use Eventgroove for a crowdfunding campaign, you can upload several large banner images and videos to tell your story and appeal to people.
Display your fundraising goal, progress, and recent donors
Displaying a fundraising leaderboard not only displays your goal and progress but also shows that your fundraising campaign is hopping. As a result, others will be motivated to participate and even compete.
Make it easy to donate
This one’s pretty simple—put that donate button and a short call to action front and center.
Promote your crowdfunding campaign
A terrific crowdfunding page does not a fundraising campaign make. That is to say, once you’ve built your page, the work begins! First, be sure to promote it on social media two to three weeks before GivingTuesday. Always include the #GivingTuesday hashtag, and, depending on the social media platform, include your crowdfunding page’s link in your bio or every post. Then, a week before GivingTuesday, send an email to existing supporters and your personal netowrk about your campaign. Finally, on the day of, commit to being very (VERY) active on social media. Post updates on donation progress, thank-yous, and more!
Stay tuned for more in-depth social media tips and promotion advice in our next #GivingTuesday installment. In the meantime, check out our sample crowdfunding campaign and read up on GivingTuesday in our previous article, GivingTuesday is Nearly Here! Here’s How to Participate.