Are you planning on participating in GivingTuesday on November 29, 2022? Crowdfunding is the number one way nonprofits and other causes can ride that powerful social media wave. So, how do you create a crowdfunding campaign that inspires people to click donate?
For a nonprofit crowdfunding website to have an impact, it should:
That may sound like a lot, but it isn’t! Since much of what you do daily for your cause incorporates all of the above, the task is really to put it all together.
How to Build a Successful Campaign
First, you’ll need a crowdfunding platform. There are a lot of online platforms out there, so as you evaluate what’s best for you, we’d love for you to check out Eventgroove! All the tools you need for building an excellent campaign page are built in, including easy social media promotion, automated donor thank-you emails, and donor analytics at your fingertips. Plus, there’s zero cost to organizers! Once you select a fundraising platform, you’re ready to build your crowdfunding campaign.
Represent your cause and organization
Make sure your specific cause and organization’s logo, colors, and language are clear. Doing so lends legitimacy, which will help turn visitors into donors.
Tell a compelling story
The adage that you only have a few seconds to make a first impression rings true in nonprofit crowdfunding campaign! To that end, keep your message brief and impactful. Be specific about the cause and how the funds raised will contribute to a solution. Be sure to include a powerful call to action to encourage donations!
Have emotional impact
Include lots of pictures—they really are worth a thousand words! In the case of a donation page, it’s not just images that help, but videos, as well. According to Fundera, “Crowdfunding campaigns with videos earn 105% more than those without videos.” When you use Eventgroove for a crowdfunding campaign, you can upload several large banner images and videos to tell your story and appeal to people.
Display your fundraising goal, progress, and recent donations
A fundraising leaderboard is a handy tool that gives your crowdfunding page some life. It can list donations in real time, how close you are to reaching your goal, and (if they choose) the names of individuals who donated. The effect is a kind of FOMO for good in that visitors are inspired to give.
Make it easy for people to lend financial support
This one’s pretty simple—put that donate button and a short call to action front and center.
Promote your crowdfunding campaign
A terrific crowdfunding page does not a successful fundraising campaign make. That is to say, once you’ve built your page, the work begins! First, be sure to promote it on social media two to three weeks before GivingTuesday, and consider incorporating peer-to-peer fundraising. Always include the #GivingTuesday hashtag, and, depending on the social media platform, include your crowdfunding page’s link in your bio or every post. Then, a week before GivingTuesday, send an email to existing supporters and your personal netowrk about your campaign. Finally, on the day of, commit to being very (VERY) active on social media. Post updates on donation progress, thank-yous, and more!
Stay tuned for more in-depth social media tips and promotion advice in our next #GivingTuesday installment. In the meantime, check out our sample crowdfunding campaign and read up on GivingTuesday in our previous article, GivingTuesday is Nearly Here! Here’s How to Participate.
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