Are you feeling inspired to add an a-thon to your fundraising campaign strategy? Check out our list of summer a-thon fundraising ideas below!
5 Fun Summer A-Thon Fundraising Ideas
A hybrid run/walk/roll in the park
A virtual swim-a-thon
A hybrid dog walk-a-thon
Kick things off with an in-person walk at a community park or nature preserve. Invite supporters to gather pledges for each mile walked that day. Then, supporters can log miles walking their dogs virtually for the rest of the month. Consider partnering with local businesses such as a pet store or vet to offer discounts or prizes for participants.
Virtual beach-read-a-thon
Almost everyone hopes to spend time reading a good book by the pool or sea. Invite supporters to ask everyone in their social network to pledge for every page or hour read. Set a time limit for the event and have participants post pictures of themselves reading in their favorite beach spot. Create a leaderboard of the top participants and award prizes for each category.
DIY challenge-a-thon
Tips for a successful a-thon summer fundraiser
- Set clear and attainable fundraising goals. Setting realistic fundraising goals for individual participants and the event is essential. This will inspire participants to work towards a specific target, which will help ensure you reach your fundraising goal!
- Provide the necessary tools and resources. Make it easy for people to participate, gather pledges, and promote their progress. Another essential tool is the ability to set up a personalized fundraising page. Providing social media graphics and email templates as additional resources is also a good idea. Many of the tools and resources are built into a fundraising platform—they’re designed to streamline and enhance your fundraising process!
- Offer incentives and rewards. Motivate participants by offering incentives and rewards for reaching fundraising milestones. So,or example, you could award a dinner for two at a local restaurant to the team that raises the most money. You could also give out other small prizes, such as branded t-shirts or gift cards for ice cream.
- Communicate regularly. Consistent updates keep fundraising participants engaged and motivated throughout the event. Make sure to send reminders and details on goal progress and acknowledge and thank participants for their efforts every time.
- Follow up with donors. Be sure to thank contributors for their donations and share the impact their donation makes. Expressing gratitude can help build relationships with donors and increase the likelihood of future donations.
If you’d like some clarification on peer-to-peer fundraising, make sure to read our article Peer-To-Peer Fundraising: Everything You Need To Know.
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