We’re not suggesting anyone go nuts (it is summer, after all!), but you’ll thank yourself later for taking care of a few things before your organization’s next big push.
Four Summer To-Dos for Fall Fundraising
1. GivingTuesday prep
- If you aren’t using a fundraising platform, now’s the time to check out all your options, and we invite you to check out Eventgroove. Our campaign templates make setting up a crowdfunding pagebranded to your organization and its GivingTuesday 2022 push a snap. Plus, we’ve got built-in social media tools and integrate with email marketing services like MailChimp and your CRM. (Here’s an article on how to create a crowdfunding page for GivingTuesday).
- Take a look at your various social media platform analytics to get a feel for what sort of content seems to work best and what audience segment uses which platform the most. For example, according to Pew Research, 77% of 30–49-year-olds use Facebook and 48% of them use Instagram. Meanwhile, 22% of that same age group uses Snapchat while 48% of people ages 18-29 are all about the Tok. Start researching hashtags and developing messaging specific to your organization’s audience segments. For bonus points, start preparing images and content.
2. Set the framework for a Halloween fundraising event
- A virtual and in-person pet Halloween costume contest and parade. Invite your audience to tag your organization on social media posts or photos showing their pets dressed up for trick-or-treating, and share those images on your own platforms. It’s an easy (and adorable) way to spread awareness of your organization. In tandem with that push, you could host a dog costume pet parade (do not underestimate the draw of these!) at which you can host a fun raffle. Livestream the parade, invite participants to vote for their favorite costumes, and offer a link to your raffle site so everyone can bid.
3. Review the intel to make informed fundraising decisions
Access any of the below and they’ll provide valuable insights into what’s on the horizon, offer perspective into this moment in time, confirm what you’re doing right, and reveal where your organization might make some adjustments.
- How is inflation affecting giving? The Nonprofit Times explores that question here.
- The Nonprofit Marketing + Fundraising Trends report for 2022 from Hubspot offers some really great information. There’s a section about inspirational #GivingTuesday campaigns, TikTok, and a discussion about what a successful nonprofit marketing campaign looks like in 2022. The whole thing is worth a read from the forward to the very end.
- Salesforce’s Nonprofit Trends Report covers all of the issues facing nonprofit organizations today, including mental health, diversity, equity, and inclusion, how nonprofit fundraising and marketing have permanently changed, and how nonprofits are still raising funds (and exceeding goals) despite challenges.
- Nonprofit Hub’s exploration of How Digital Technology is Transforming Nonprofit Fundraising focuses on hybrid events (online auctions, peer-to-peer fundraising, and raffles) it dovetails with the findings in our own Outlook for Fundraising and Events in 2022 Report.