Need a little help getting those donor wallets open and jump starting event ticket sales? Maybe you haven’t provided a great enough incentive. Give your supporters the gift of glamor: make your next fundraiser a fabulous casino night. Recreate the allure of Monte Carlo and start selling event tickets for your casino night.
• A crew of eager volunteers
• Games of chance (call a local party supply company for rentals)
• A passel of donated prizes
• A venue of sufficient size
• Flashy print publicity
• Some event ticket printing
If your organization supports it, a cash bar will truly make the night successful. You can boost bar sales with Drink Tickets. Remember: inebriated gamblers are your most profitable gamblers.
Start by determining whether there is interest in this night among your group. Once you have enough support, you can start rounding up the volunteers. Take some time to ascertain which skills each volunteer possesses, and then dole out the tasks. Events flow more efficiently if everyone has their own job. Decide whether your volunteers will work the game tables—many party supply companies will also supply the croupiers and dealers.
Meet regularly with your team to check on progress. This will help you see, in advance, if you’ve assigned the proper tasks to the right people. Make a schedule: who will book the venue, and when? How will you distribute event tickets? If there is to be live entertainment, that must also be arranged. Of course, it wouldn’t be a casino night without fabulous prizes.
Your best bet is to start early and look for impressive donations. However, even if nobody has the courtesy to offer you a speedboat or a big screen HDTV, don’t despair. Keep asking. Ask local business owners if they would be willing to make a donation in exchange for extra publicity (you can mention them as sponsors on your event tickets, in the event program, and in other forums, wherever you promote the event). If you get a lot of great donations, amp up your fundraising ability by adding a prize draw to the event. Then you can start selling raffle tickets well in advance, and add another fun component to the night as you announce the winners.
When you print up your event tickets, you can create matching event collateral at the same time: flyers and posters, invitation and raffle tickets. Printing event tickets and matching event kits really helps you get your publicity going. Announce your casino fundraising event:
• In your print or email newsletter
• To your mailing list, using printed invitation
• On your website and allied forums
• Via a press release, sent to all local news outlets
Then, start selling event tickets!