A Transformative Event

“Soulsearchin’films is a film and theater production company that acts as a platform for youth and young adults within our inner city communities who have a passion for theater arts to hone their skills, build their resumes as performers, and embrace the opportunity to showcase their talent as actors, singers, and dancers,” Dawn Blair told me, this past January, of her Oakland, California based production company.

Events can entertain. They can also transform communities. Ghetto Magnolia, performed early in 2012 was a “gospel stage play production,” Dawn said. “The purpose of the production was to provoke change within the lives of our inner city youth and young adults, through the message of its story line. It was not a fundraiser.”

The story follows Magnolia Brown, an aspiring gospel singer faced with “harsh realities of the ghetto and the redemptive power of God.”

“There was nothing that did not go as planned. The production was a total success,” Dawn said. “The best part of our event was actually seeing the audience enjoying the production as the story unfolded on stage. The turnout was tremendous, and the production was a hit!”

Getting the Good Word Out

In order to get the word out to attendees, Dawn and her team relied heavily on print collateral and word of mouth. They designed posters and flyers using Eventgroove. The stage play was produced on a limited budget. The professionally printed collateral gave it an extra “Bling Factor.”

Relationship sales were also very important to the success of this event. Many tickets were sold in advance. Each cast member was tasked with pursuing advanced ticket sales. With thirty cast members, the ticket sales were sure to be a success. This allowed the cast members to interact with potential attendees as well as promote themselves as performers.

Every Event is Different

The team behind Ghetto Magnolia was pleased with its success. The event was highly attended. The cast, crew, and audience had a great time. For this event, print collateral played a central role, defining the tenor of the event and portraying a professional production.

Some events benefit from a spectrum of marketing efforts. Some will advertise through online social networks and event websites. Others will take to the airwaves, advertising over radio and television or doing the interview circuit. Others will rely solely on word of mouth.

Every event is different, and each event’s success is defined by its organizers and attendees.