A Fundraiser for Spinal Muscular Atrophy

Eventgroove gave us the ability to be professional, and offered us the tools we needed to make our event into a great one! Thank you for making our event a success!

~Charlotte Dunn, Co-Founder and President of Fighting For Damion

Just five months old, Damion Antonio Carbello has already touched countless lives. Born in May 2011, Damion was diagnosed with Spinal Muscular Atrophy (SMA), “a genetic disorder that is carried by 1 in 90 people and affects 1 in 2000. SMA is the number one genetic killer of toddlers and infants in the world.”

“Fighting For Damion is completely not for profit, and our sole goal is to help this little family with medical bills, and Damion’s needs, to make things just a little easier,” Charlotte Dunn, Co-founder and President of Fighting for Damion explained to me. She founded the organization with Vice President and Co-Founder Rachel Kessleski when they learned their dear friend’s son had been diagnosed with the disorder.

The organization’s most recent event was a benefit get together sponsored by Scale’s Grill and Deck Bar to raise money for Damion and also raise awareness of SMA. The group “held a Chinese auction, a 50/50 raffle, featured live entertainment and a dinner buffet. One hundred percent of the proceeds went to a secure account strictly for baby Damion.”

For the event, the organization chose the Blue and White General Admission Ticket, a simple but professional ticket with plenty of room for event information. The event ticket featured the details of the event on the front, as well as a logo and slogan on the back. The tickets were individually numbered and featured a detachable stub, which can be used to track attendees and keep account of the raffle.

“Because we are just starting out, we have set our goal very small and I am pleased to say we greatly exceeded it.” Charlotte told me.

To get the word out, Charlotte and her team relied heavily on Internet and radio advertising, “We advertised greatly on all social networks, and local radio stations. We also pre-sold the tickets that your company printed, which [were] a big hit! We also list every event and detail on our website, www.fightingfordamion.com.”

Some event planners choose to focus only on one method of advertising, which means they may reach only one audience. By using more than one channel of communication and reaching out to an online audience, as well as one that might hear about the event from a more traditional route, the team maximized its message and reached more potential attendees.

Another effective method that helped with ticket sales is offering a presale discount.  “We offered our tickets to anyone who would listen for $10 presale or $15 at the door. We advertised them the same way we advertised our event,” Charlotte said. “It worked very well in my opinion. If you can get the word out there on as many sources as you can, your event will sell itself.”

Though the weather didn’t cooperate, the event was still a success. “For me, the best part of the event was seeing everyone who came out having a good time for a great cause. Most of these people have no idea who this family is that they are helping, and yet they still come out to support and donate. It is truly amazing to see people put aside their busy life and help someone in need. ”

When you’re planning a fundraising event, a strong advertising and sales strategy will bring out many people who were unaware of your cause. You may find allies who come to believe just as passionately in your message as you do.

For those planning a similar event, Charlotte has this advice, “Plan ahead! Make sure all loose ends are tied a week prior to your event; it saves a lot of time and money. And remember to have lots of helping hands to help set up and break down!! That is truly the hardest part of any event.”

To donate to Fight For Damion visit FightingforDamion.com.